LinkedIn steps

When LinkedIn is enabled on an Agent, a contact with a LinkedIn URL gets up to three LinkedIn steps in the sequence. This page explains what each one does and the limits that apply.

The steps, in order

For a contact who is not yet a first-degree connection, the sequence has a LinkedIn like and a LinkedIn invite. A LinkedIn direct message follows once the invitation is accepted. When WhatsApp is also enabled, its message comes between the invite and the direct message.

The cold messages follow the channel order email → LinkedIn → WhatsApp. The LinkedIn direct message comes after them, once the invitation is accepted. A LinkedIn step is skipped when the contact has no LinkedIn URL or when LinkedIn is not enabled.

Like

The like step reacts to one of the contact's posts with the default reaction. It is a warm-up, not a touch: it puts no message in front of anyone. A completed like is charged as one send; a like that is skipped is not charged.

• It reacts to the first post the account can read for that contact. If the account already reacted to that post, the step is skipped and costs nothing.
• When there is no post to react to, the step is skipped and costs nothing.
• Reading the post for the like also gives the Agent the personal opening for the messages that follow, at no extra read.

Invitation with a note

The invitation carries a note of at most 200 characters. The Agent writes it as one concrete reason to connect.

• The note never contains a link.
• It uses the contact's LinkedIn post or the company hook when one is available, and never invents an event.
• If the contact turns out to be a first-degree connection, the invitation is replaced by a direct message and the separate direct-message step is dropped.
• If an invitation is already pending, the step is skipped and nothing is sent twice.

Direct message

The direct message goes out only after the invitation is accepted. RenewSell learns about the acceptance from LinkedIn's own event, or by checking the contact's profile right before sending.

• The step comes at least one step gap after the invitation, which gives the acceptance time to arrive. LinkedIn can take several hours to report it.
• If the acceptance is not known yet when the step runs, the direct message is not sent. The step ends without sending and the sequence moves on; a direct message never goes to someone who has not accepted.

Limits

LinkedIn is stricter than email about what an account may do in a day. RenewSell applies its own caps on top of the account's own.

Limit	Value
Invitation requests	15 per day and 80 per rolling 7 days, per connected account
Notes length	200 characters written by RenewSell (LinkedIn allows more on paid accounts)

These caps are counted across every plan and Agent that uses the same connected account, not per plan.

A step that hits a cap is not lost. It waits until a slot frees up.

Other limits in the Agent's Sending Rules

Besides the invitation caps, the Agent's own Sending Rules apply to LinkedIn:

• Per day and Per hour message caps for the channel.
• Min interval (sec), Max interval (sec) and Random delay (sec) between two LinkedIn messages from the same account. The default is to wait 300–900 seconds, plus up to 15 seconds of random delay.

Email ignores these intervals; they apply to LinkedIn and WhatsApp only.

What gets recorded

Each like and each message appears on the contact's case and in the Agent's Conversation Inbox once a message is involved. A like shows as a completed step without a message.

When LinkedIn refuses an invitation because the contact cannot be reached, that channel is marked dead for this contact. The sequence moves to the next reachable channel.